VivaTerra Leverages Syndeca Platform to Provide Online Edition of Holiday Print Catalog

Synapse Group has announced that VivaTerra, an eco-friendly retailer and purveyor of green goods, is leveraging the company’s Syndeca Platform to provide a next-generation online edition of the company’s holiday print catalog.

 

A next-generation social marketing and rich media platform, Syndeca extends the reach and effectiveness of print publications to the online channel. It enables integrated product sharing, embedded video, one-to-one personalization, and integrated ecommerce within the online publication, thus enhancing multi-channel strategy.

 

“To support our emphasis on sustainable, artisan design, it was important for VivaTerra to deliver a distinctive online catalog that offers an enriched shopping experience to our valued customers,” Bonnie Dahan, founder and brand steward of VivaTerra.

 

He said that the company needed a partner who understood its core principles, and Synapse Group was the ideal choice.

 

Synapse Group is a multi-discipline interactive agency and software development firm focused on delivering ROI through technological innovation and inspired design.

 

Zach Saltzberg, group founder and creative director of Synapse, said that VivaTerra has tasked Synapse with pushing the creative and technology envelope to meet their goal of delivering an enhanced customer experience online.

 

“By leveraging Syndeca’s real-time data and sharing capabilities we are able to meet that challenge, he said.

 

The VivaTerra Holiday eCatalog features an enhanced user-centric design and completely branded user interface. Moreover, the catalog’s promotions and pricing are kept up-to-date with real-time data integrated directly with the VivaTerra eCommerce platform.