Green technology continues to dominant the news, media events, home energy management and now an October conference in London.

Focusing on the green sector, the conference’s theme will be the use of innovation to reduce cost and energy consumption, and increase efficiency in data centers. 

Hewlett Packard’s Principal Cooling/Energy Architect, Business Critical Systems Division, Roy Zeighami, will talk about how IT equipment can be designed using low power density to consume electricity at major corporations, home environments or SMBs. 

Steve Wallage, managing director of BroadGroup Consulting, said that power is at the forefront of data center design, location and cost. 

And, low power equipment allows for lower energy consumption, due to less restricted airflow, lower cost per system and higher operating temperatures, resulting in increased free cooling.

“The annual forum brings tremendous focus to these critical issues, reviews the very latest ideas and knowledge and provides in one intensive day direct takeaways for users and managers,” Wallage said. 

With companies working towards making data centers more energy efficient, the trend has shifted from just focusing on the home, to perfecting and managing business-scale energy efficient systems. 

Recently, NetApp opened its new energy efficient dynamic data center in North Carolina. The new 132,000-square-foot facility houses a 36,000-square-foot data center supporting 2,166 racks of data-processing equipment with a designed power load of nearly 25 megawatts. 

With companies trying to break into the green tech world, starting at the root of operations – within their own companies – and creating energy efficient platforms, like NetApp, is an intellectual jumpstart, as a way to familiarize in the concept and see the fruits of the labor with in-house results.