A new study sponsored by Lexmark International (
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The survey, conducted by Ipsos and which covered 10,000 people in 21 countries found that:
* 91 percent would rather fix a technology device under warranty than dispose of it* 85 percent would often choose the most environmentally conscious printing option if given a "one-click" or "one-push" solution; 39 percent of respondents believe that technology companies show enough responsibility when it comes to recycling
* 84 percent are more likely to buy a product if the manufacturer shows more responsibility and concern regarding recycling
* 75 percent feel guilty about printing unnecessary pages
*64 percent incorrectly, says Lexmark, think that the disposal of ink cartridges is the largest cause of pollution from printing.
The firm released its LifeCycle Assessment study in April 2009, which found the paper consumers use in their laser or inkjet printers is the most significant contributor to the devices’ carbon footprint
In the differences between women and men, women are more likely to correctly name the potential threats from extraneous printing on the environment. Women are also more likely to buy from a technology manufacturer that recycles.
For example, 71 percent of women claimed that they feel guilty when disposing of a device rather than repairing it, compared to only 63 percent of men. Women also appear to be more aware of paper waste, with 79 percent feeling guilty when printing unnecessary pages versus 71 percent of men.
Consumers in the U.S. are vocal when it comes to expressing guilt about pollution from their printing practices, but are generally less informed than other international respondents. Americans also claim a strong preference for manufacturers that demonstrate good recycling practices and tend to believe that most companies are doing all they can to make a difference with their green initiatives.
“This survey clearly shows that people worldwide need more education and guidance on printing best practices, and Lexmark is committed to providing that information,” says Tonya Jackson, director, sustainable technology and operations. “Lexmark recognized years ago that it is our corporate responsibility to understand and minimize the environmental impact of our products, while improving their efficiency. We do this at every stage of our printers' life cycle and in every corner of our operations.”
Brendan B. Read is TMCnet’s Senior Contributing Editor. To read more of Brendan’s articles, please visit his columnist page.Edited by
Stefania Viscusi
