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June 15, 2009

Gas Station TV and Toyota Launch 'Prius Neighborhood'



Gas Station TV (GSTV) installs digital signage monitors above gas pumps in major cities around the United States to appeal to people who have to wait for four or five minutes to fill their tanks with informative ads. Now Toyota has teamed up with Gas Station TV and has launched ‘Prius Neighborhood’ the first ever community relations TV program.
 
The program will air consumer-generated local events and will also advertise about the new 2010 third-generation Prius to viewers.  
 
Prius Neighborhood is a free service designed to help connect people with their local community events and causes.
 
Prius Neighborhood has stated that anyone can submit, share and promote their community-focused events and causes on Prius Neighborhood. Users who wish to submit the details about their local events have to fill out a ‘submit an event’ form on the Gas Station TV events Website. The events will be posted on their Facebook (News - Alert) and Twitter pages and will be considered for broadcast on the Prius Neighborhood show on Gas Station TV.
 
On Twitter the events are posted on pages @GSTVevents while Facebook users can become Prius Neighborhood fans, post new events, view posted events, interact with others and link to the event submission page through a custom-developed Prius Neighborhood application which can be added as a tab on users' profiles.
 
"Our Prius customers are very involved in their communities," said Kim McCullough, corporate manager of marketing communications for Toyota. "For the launch of the third-generation Prius, we wanted to give them an innovative tool to help promote the philanthropic and community events they're passionate about."
 
The new Toyota Prius is coming soon and Toyota has hyped the model up like no other before. Toyota has gone so far in marketing the Prius even took a production Prius to one neighborhood to allow an exclusive sneak peak and consumer response session. It is estimated that the Prius Neighborhood 30-second TV segments and consumer-generated local event segments on Gas Station TV will be watched by more than one million unique drivers a day. In addition to this Toyota will also air 15-second Prius spots and other Prius content.
 
David Leider, CEO of Gas Station TV parent company Destination Media stated that Prius Neighborhood is a first of its kind demonstrations of the next generation of social media marketing, a TV/social media hybrid. Social media helps advertisers to reach out to users but only via their PCs or smartphones but Gas Station TV’s unique Neighborhood platform will help shift and expand the flow of dialogue, enabling people to now inform TV content. It offers a ‘computer to TV’ connection to users for advertisers.
 
 

Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.

Edited by Jessica Kostek

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