Green Technology: Understanding Your TCO

We’ve all heard and read about the “green movement” in the telecom industry — its one of the latest big trends, along with unified communications, mobility, the cloud, and others. But as you consider “going green,” the question becomes, what does green technology really mean?

 

Certainly, one of the drivers of the green initiative has been the economic downturn that has caused every business to carefully examine both its capital and operational expenditures. More than ever, businesses are looking at alternative solutions that will enable them to, as the saying goes, do more with less — including budget dollars, power consumption, servers, and more.

 

When you look at what companies are doing to become “greener,” it’s evident that different businesses have different takes on what going green entails. Some look at it in the basic sense of simply reducing their carbon footprint; others take it a step further, discussing their corporate responsibility in terms of the environment or shareholders, or both; still others simply look at it as a way to save precious capital.

 

The truth is, going green can be all of those.

 

The challenge, though, is how to become green, while still meeting the growing needs of customers by rolling out new products and services to more users reliably, yet cost effectively.

 

It’s common knowledge that adoption of VoIP, and IP-based services, in general, is growing, both across fixed and mobile networks, with more and more data traversing those networks on a daily basis. It’s the addition of new devices, new services, and new applications that is driving the success of the service provider community and, as a result, the equipment manufacturers as well.

 

But, what it means is that service providers — including large enterprises — have to expand their network capacity to handle this growing traffic, especially as new standards around LTE, WiMAX, and 40Gb Ethernet are introduced — not to mention the growth of 3G networks driven by new devices like the iPhone, Storm, and as many as 18 Android-based devices, as promised by Google (News - Alert) today.

 

Service providers not only need to invest in additional infrastructure to deliver the capacity for handling new volumes, but they also have to consider power and cooling for that hardware. In fact, the recurring cost of power and cooling in data centers and server rooms is becoming as great an issue as building out the networks themselves.

 

So, how does the telecom industry balance the need for more bandwidth with becoming green?

 

This is the challenge TelcoBridges (News - Alert) seeks to address with its Green IT Architecture — enabling providers to minimize their investment expenses and reducing their carbon footprints, while still lowering time to market with new services. In fact, to hear Kenneth Truman, director of product marketing at TelcoBridges, discuss how companies can cut nearly 80 percent of their energy and cooling costs, while adding capacity and new services, be sure to join him for one of two Webinars on Wednesday, June 3 and Thursday, June 4, called, The Green Total Cost of Ownership.

 

These live events are your opportunity to take the first step towards creating a more efficient and eco-friendly business, while improving your bottom line — by understanding your TCO. They are also part of TelcoBridges’ TCOGreen program, which features a series of online tools to help businesses measure energy and colocation costs.

 

Don’t miss this chance to learn how you can turn your organization into a green business while continuing to grow your market share in the process. 

 

The two sessions will take place as follows:

 

Session 1, Americas: Wednesday, June 3, 11:00am PT/2:00pm ET.

Session 2, Asia: Thursday, June 4, 10:00am HKT.

 

Register now.