Motorola announced that its 2008 Corporate Responsibility Report has been released to celebrate more than 80 years since inception on Sept. 25, 1928 when it bore this now-alien name: “The Galvin Manufacturing Corporation.”
The name change came about in 1930 with the introduction of a car radio called Motorola (News - Alert), where ‘Motor’ stood for motorcar and ‘ola’ implied sound, and from then on the ‘Motorola’ brand meant sound in motion.
Since then it has been innovating connectivity products, creating communication technologies, and generally “Advancing the way the world connects,” as the company’s motto says. The 2008 Corporate Responsibility Report also highlights its sincere commitment towards protecting and nurturing the environment, and contributing towards social causes.
“Motorola is working to help our customers and consumers be more connected and environmentally responsible,” said Sanjay Jha, Co-Chief Executive Officer, Motorola. “Our newly designed Mobile Device chargers, for example, use 0.10 watts or less of standby power, reducing wasted energy. Software in our newly designed mobile phones reminds users to unplug their chargers after use.”
It recently launched the world’s first mobile phone, called MOTO W233 Renew, which is made mostly out of recycled parts, is Carbon Free Certified, and manufacturing it translates to 20 percent less energy utilized per device than a cell phone manufactured from virgin materials. Hence, the company deems it an ‘environmentally responsible device’ that contributes towards reducing the overall carbon footprint.
Motorola’s initiative to globally collect electronic and electrical equipment waste resulted in 2,560 tonnes of materials for possible recycling, and the effort was 256 tonnes more than in 2007. Phones, chargers and equipment that can be reused, either as is or after repair, are given to socially needy areas, via its Phones for Health program, such as parts of Africa where mobile health workers use them to interconnect with each other and related organizations to expedite treatment and prevent medicine shortfall.
This is similar to the Verizon Wireless HopeLine e-saving scheme, as reported by TMCnet, which collects old mobile devices, batteries and accessories including chargers and redistributes them to the public according to their condition. The report noted that this drive had saved 200 tons of electronic related waste from cluttering landfills.
“We are fully committed to doing our part to tackle climate change,” said Greg Brown (News - Alert), Motorola president and co-CEO. “We are improving energy efficiency across our full range of products. Since 2005, we have reduced our carbon footprint by 20 percent, and we are working on using renewable energy to help power our products.”
The Motorola Foundation prudently disbursed $ 23.7 million and its worldwide staff donated $ 4.3 million to support non-profit, community, education and disaster relief programs. Motorola set up a WiMAX (News - Alert) infrastructure in Ecuador to deliver Wi-B to 10,000 people of priorly unserved communities.
President Barack Obama has waxed eloquent about improving and restructuring the education system in the U.S. The Motorola Foundation contributed more than $ 4 million towards Science, Technology, Engineering and Mathematics (STEM) programs in the country and especially targeted girls and lesser advantaged groups.
On the October 15, the company’s third annual Global Day of Service, more than 10,000 employees in 45 countries volunteered more than 44,000 hours to help out in their communities with, for examples, painting classrooms, clearing fallen leaves, cleaning beaches, building playgrounds, and counselling underprivileged girls on computer education.
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users.
Vivek Naik is a contributing editor for TMCnet. To read more of Vivek's articles, please visit his columnist page.Edited by Michael Dinan
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