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GPS-Enabled MRM Service Provides Ideal Green Solution
Green Technology Featured Articles
August 01, 2008

GPS-Enabled MRM Service Provides Ideal Green Solution

By Nathesh
TMCnet Contributor

A survey by TeleNav (News - Alert) Inc. has found that organizations with mobile workers can save on resources and reduce costs as well by simply opting for a GPS-enabled Mobile Resource Management (MRM) service.

 
TeleNav, Inc., a privately-held company headquartered in Sunnyvale, Calif., claims that they were the first to launch a cell phone GPS system in the United States. They are deployed by 15 carriers in 21 countries and they deal in wireless location-based services (LBS). TeleNav's solutions include GPS navigation, Mobile Resource Management (MRM), asset GPS tracking (AVL), social networking and local search.
 
According to the Aberdeen (News - Alert) Group, companies who use MRM services have seen a 19.2 percent reduction in miles traveled since using the service. This factor results in less fuel consumption, which represents nearly 98 percent of the carbon dioxide emitted into the environment.
 
GPS-enabled cell phones and smartphones can be used in optimization of mobile workforce operations through GPS tracking and navigation, wireless timesheets, job dispatching and wireless forms. This can be done with MRM products and services, such as TeleNav Track. The report states that enterprises are able to use existing equipment to increase efficiency in their business practices while also taking steps toward a more 'green' and lower-cost operation.
 
"It is extremely important in today's society that enterprises recognize ways they can reduce their carbon footprints," said Sal Dhanani, co-founder and senior director of marketing at TeleNav. "TeleNav Track is a business tool that makes sense across any industry with a mobile workforce. Companies immediately see positive impact to their bottom line, along with the knowledge that it is all being done through a green technology."
 
MRM features allow businesses to lower carbon emissions, reduce paperwork and save on fuel. Company administrators can monitor vehicle use and optimize routes to provide better service to more customers, all with the same size fleet using MRM. Since wireless timesheets and wireless forms available on cell phones are mostly used, the use of a lot of paper is eliminated.
 
The company states that presently more than 8,000 organizations rely on TeleNav Track to help manage their mobile resources. And Frost & Sullivan (News - Alert), the industry analyst firm, has recognized TeleNav Track with its 2008 North American Mobility Award for Best MRM Solution on a Handheld Device. For more info visit www.telenav.com
 
Nathesh is a contributing editor for TMCnet. To read more of Nathesh’s articles, please visit his columnist page.


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