Ever imagined that downloading videos on your personal computer can be an eco (
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Alert) friendly act? Well, when you download the movies to your PC, you do not drive out to go to the store and rent a movie.
That saves fuel and pollution for the environment, conservationists point out. A new survey conducted by CinemaNow, focuses on this point and states that 94 percent of Americans believe that they make a bigger contribution to the environment by downloading a movie online versus renting or buying at a video store.
But the tradition still rules even in the digital world. The survey says that burning DVDs is still the preferred way of watching movies to the digital sharing features such as streaming to IP-enabled TV or loading content onto MP3 players.
While 18 percent of the Americans have tried connecting their movies to set-top-boxes or cable box, more than half (51 percent) of Americans say they’ve tried burning the digital movies onto DVDs, according to the study. Also, more than 64 percent of those surveyed believe the biggest benefit to downloading online is the ability not to wait for it in the mail in the first place or to drive to get a movie.
“With the hike in gas prices, it’s not surprising that a significant number of movie-lovers are changing old habits like driving down to the local video store,” said Ashley Woodworth, senior vice president of marketing at CinemaNow. “What surprised me the most about our latest poll results is how many people thought Christian Bale looked best in his Batman outfit, since I myself have always been a big fan of Adam West’s retro look.”
For consumers who are looking to explore various options offered by the latest digital technology, CinemaNow provides a full range of options, company officials say. Consumers can remotely purchase and download full-length movies to any of CinemaNow’s Media Manager-enabled connected devices, which includes PCs, digital television sets, portable media players, set-top boxes and network attached storage devices right from the mobile phone.
Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.
