Causes.com and AT&T Announce Connect For Good Platform

Causes.com and AT&T (News - Alert) have recently launched a first-of-its-kind community to encourage activism: Connect For Good.

Through this platform, Millions of people will be able to impact some of the most relevant issues including: the dangers of texting and driving, the importance of recycling cell phones and the crisis of declining high school graduation rates.

“The Causes Connect For Good platform enables consumers to take actions around important issues, giving them opportunities to support non-profit organizations like the National Organizations for Youth Safety and The Nature Conservancy,” said Beth Shiroishi, vice president, Sustainability & Philanthropy at AT&T, in a release.

“Our hope is that this initiative will connect like-minded individuals, empowering them to share their passion for social good with their friends and family – and ultimately making measurable and positive impact in our communities.”

Causes is the world’s largest online platform for activism and philanthropy, helping people to create grassroots communities called “causes” to take action on behalf of a specific issue or non-profit organization.

Officials said that to maximize the impact of collective action, the platform uses Facebook’s (News - Alert) social mobility.

Now, members of the Causes.com community can use the Connect For Good platform to trigger contributions by AT&T to non-profit organizations including the National Organizations for Youth Safety and The Nature Conservancy. These organizations collectively will receive up to $200,000, thanks to the actions taken by the Causes Connect For Good community.

“Causes.com has over 170 million users who want to take collective action to change the world. Through the Connect For Good site, AT&T is enabling them to do just that,” said James Windon, vice president, Business Development at Causes. “The Causes platform will provide AT&T with the tools to directly engage with millions of stakeholders with meaningful opportunities to take action and make a difference.”

In related news, Brevard County, Fla. recently signed an agreement with AT&T to roll-out the Emergency Services IP network next generation 911 services.