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Three Ways Energy Industry Recruiters Can Gain an Edge with Technology
Green Technology Featured Articles
October 03, 2013

Three Ways Energy Industry Recruiters Can Gain an Edge with Technology


Even in a job market that favors employers, it can be tough to recruit the right highly-skilled workers in the energy industry. Recruiters in the energy industry face many special challenges, including an aging workforce and outdated candidate and recruiting management systems that require extensive manual data entry. Energy companies also face hiring challenges attracting and retaining a young workforce that can grow within their company, especially since the industry itself is constantly changing.


The volume of applications for every open position frequently overwhelms HR teams, who must sift through candidate-submitted material to find the right match. New technology tools can help recruiting professionals in the energy industry address all of these challenges and more. There are three ways technology solutions can help energy recruiters:


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1. Hire more quickly and efficiently

The volume of applications is often times overwhelming and hard to get through in an efficient time frame. By the time a recruiter gets to a top talent applicant, they might have already accepted another job and are a lost opportunity. To help speed up the process, recruiters should implement an applicant tracking system that digitizes all the applications and sorts through them quickly. Once a potential candidate has been identified, a recruiter and send them a communication, letting them know what the next steps are. The cycle between the initial application and interview are shortened and top talent can be considered new hires rather than loses.

2. Reduce HR workloads through integration

In the energy sector, recruiters often juggle multiple systems; one for talent acquisition, one for background checking, etc. Using a technology platform that integrates multiple phases of the hiring process, like background checks, significantly reduce HR workloads by transferring data into one robust applicant tracking system.

3. Connect with Generation Y

The millennial generation is very different from the baby boomer generation, which means a recruiter should have a different approach when sourcing and recruiting them. It is no longer about posting a job in a newspaper’s want ads or on job boards and sitting there waiting for the applications to come flooding it. It’s about social media and getting your company’s name and what they stand for out there. To help tackle the social media, recruiters can find a technology that helps them get a handle on all the social media sites from one platform. With a click of a button, a recruiter can post job openings to as many social media sites as they want, as many times as they want. They can even encourage their employees to post the jobs on any of their personal profiles to share with their social networks and drive employee referrals. 

By using social media, a job can be shared with a larger talent pool at a cheaper rate. The use of social media doesn’t stop there. Recruiters can leverage social media to explain a company and its culture, further enticing candidates to apply. For energy organizations, they should be showing off their positive impact and commitment to the environment. Millennials are known to be the most environmentally educated generation and, in turn, are attracted to green industries.

While recruiting for the energy sector can be a challenge, it’s an essential function, and one that can be made much more efficient and successful with the right technology solution. A robust talent acquisition solution makes the recruiting process faster for candidates and enables recruiters to pinpoint talent with the right skills. A solution that streamlines recruiting processes can help overloaded recruiters and HR teams operate more effectively by reducing the time spent monitoring and managing separate systems.

Members of the energy industry know how important it is to keep tomorrow’s needs in mind today. A technology solution that saves time and money, connects with the next generation, and improves on efficiencies across the board is essential to quickly gain an edge over competitors, by attracting and retaining the best and brightest.




Edited by Alisen Downey


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