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Viridian Energy Commits to Increased Responsibility in Natural Gas Products
Green Technology Featured Articles
September 30, 2013

Viridian Energy Commits to Increased Responsibility in Natural Gas Products

By Tammy Marie Rose
TMCnet Contributing Writer

One of the nation’s providers of affordable green energy, Viridian Energy, recently announced new “significant renewable content standard enhancements” to its green electricity. It also promises a new commitment to increased responsibility in its natural gas products.


Founder and CEO of Viridian, Michael Fallquist, says, "At Viridian, our vision and the cornerstone of our company's mission, is the belief that individual choices can make a meaningful collective impact, Through these innovative new commitments, we will immediately increase the reduction of carbon emissions and have an important long-term effect on the demand for renewable energy. Together they are significant strides toward energy independence and the overall well-being of our environment."

Viridian's popular green electricity plan, Everyday Green, has offered residential and commercial customers energy that is, according to their website, "20 percent in excess of applicable renewable state standards for renewable content. With the newly planned product enhancements, Viridian's Everyday Green will now supply 50 percent in excess of applicable renewable state standards. Viridian's new renewable commitment will impact existing and newly enrolled customers."

Fallquist adds, "At Viridian, our vision and the cornerstone of our company's mission, is the belief that individual choices can make a meaningful collective impact. Through these innovative new commitments, we will immediately increase the reduction of carbon emissions and have an important long-term effect on the demand for renewable energy. Together they are significant strides toward energy independence and the overall well-being of our environment."

Viridian is introducing carbon offsets to its natural gas products by adding two new offerings called Simply Right and Simply Right 100. Viridian explains that the company will purchase carbon offsets to effectively neutralize 100 percent of greenhouse gas emissions from its Simply Right 100 customers' natural gas usage and mitigate 25 percent of that for its Simply Right customers.

According to FoxPhoenix.com, Viridian established the Simply Right Natural Gas Fund, which, in concert with select organizations, will support research and innovation toward cleaner and safer natural gas extraction and encourage increased transparency and accountability in the industry. Viridian will contribute a portion of the proceeds from its Simply Right natural gas products to the fund, which will continue to grow with the products' rapidly expanding customer bases.

"We are proud of the Viridian community's commitment to sustainability and the positive impact of our industry-leading products and initiatives. We hope that by continually elevating the standard to which we hold ourselves and our products, we will continue to raise the bar for our entire industry," Fallquest said.

The new Simply Right, Simply Right 100 and/or 50 percent Everyday Green offerings are available to customers in the 36 utility markets across nine states and the District of Columbia. These changes will take immediate effect in the reduction of carbon emissions among their customer base.




Edited by Rachel Ramsey


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