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Sprint Sets New Guinness Record for the Number of Cellular Phones Recycled in One Week
Green Technology Featured Articles
September 12, 2013

Sprint Sets New Guinness Record for the Number of Cellular Phones Recycled in One Week

By Calvin Azuri
TMCnet Contributor

Sprint (News - Alert) has officially set a new Guinness World Record for the number of mobile phones recycled in a single week. The company managed to recycle 103,582 cell phones in one week, beating its previous record by more than double.


The company was supported in its recycling and buyback initiative by TMNG, a provider of professional services and technology solutions designed for clients within the communications, digital media, and technology sectors. TMNG’s SmartXchange service was designed to provide wireless operators with the necessary tools for reaching out to cellphone users with either used, or unwanted mobile devices which could be resold or refurbished by the operator.

In a statement, Kendra Wright, Sprint's logistics director for repair and reverse management said, "Sprint has been using SmartXchange for the last three years. Hitting this record is a fantastic recognition of the success of this program."

TMNG's SmartXchange is supported over the company’s Ascertain platform and offers a managed solution designed for driving customer behavior, enhancing customer experience, and for boosting loyalty and retention. SmartXchange, which can be integrated with other customer lifecycle management initiatives, also supports trade-in programs between an operator and customer. This results in selective targeting, thereby boosting financial returns.

Kate Pearce, analyst at Compass (News - Alert) Intelligence, said, "Sprint continues to demonstrate its commitment to mobile phone recycling programs and the benefits they bring to Sprint customers, the wireless industry and the environment. Its Buyback program and other reuse/recycling initiatives continue to be examples of leadership for the industry."




Edited by Blaise McNamee


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