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SurePure's Photopurification Technology Helping World Famous Brewer
Green Technology Featured Articles
August 09, 2013

SurePure's Photopurification Technology Helping World Famous Brewer

By Madhubanti Rudra
TMCnet Contributor

Liquid Photopurification provider SurePure has announced that it has earned a major client in world famous brewer, SABMiller.

The first step to brewing great tasting beer is water purification. In breweries, this step entails huge energy consumption. SurePure’s liquid Photopurification technology offers an energy friendly option for the treatment of liquids in the brewing process. The technology makes use of UV light energy instead of heat to prevent microbial spoilage, helping to reduce energy consumption in the brewing process.


SurePure’s patented Turbulator technology uses UV-C light to purify microbiologically sensitive liquids such as wine, fruit juice and milk. A “greener” alternative to comparable heat or chemical-based processes, SurePure technology offers significant process and energy savings.

Setting a good example for the global brewery industry, SABMiller has embraced SurePure eco-friendly Photopurification technology for its Flavored Alcoholic Beverage (FAB) Brewery, situated in the West Rand of Johannesburg. Having utilized UV Photopurification technology to brew eleven FAB products, the facility has been able to cut back on its energy consumption, resulting in significant cost savings. The use of technology has eliminated the need for pasteurization or preservative addition, making the product healthier for consumers and financially beneficial for the brewer.

The SABMiller also reports that the shelf life of its popular lager brand has increased as a result of using the technology.  

This highly positive experience of SABMiller is expected to encourage other brewers to incorporate the technology into their brewing process. Thus, SurePure is likely to be a game-changer for a number of major players looking to gain a competitive advantage. SurePure is hopeful that SABMiller’s positive experience will give them mileage in the brewing industry.

“This is the first time in the history of brewing that this technology has been applied to the brewing process. SurePure's technology significantly differs from the existing technology being used by SAB and utilizes the world's first UV-C Photopurification process that can be used on turbid liquids. It uses light instead of heat to purify beer and other brewed products, including finished product, something no other UV technology can accomplish,” Senior Marketing Executive of SurePure Steve Miller noted in a statement.




Edited by Blaise McNamee


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