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Going Green: Good for a Company's Image and Wallet
Green Technology Featured Articles
June 19, 2013

Going Green: Good for a Company's Image and Wallet

By Hannah Bond
TMCnet Contributing Writer

We live in a world today where environmentalism isn’t something only a small minority of the population is concerned about. Nearly half of the population of the United States believes that the earth is warming because of actions taken by mankind. This rise in concern over the environment provides a unique opportunity for businesses to both attract more customers and lower their operating costs, all while giving back to society.


By implementing more energy efficient, carbon-reducing solutions, companies both big and small can save on electricity and fuel costs. In a study recently released by CDP and the World Wildlife Fund (WWF), it was estimated that if U.S. businesses took steps to reduce their carbon emissions by 3 percent annually, they could collectively save $780 billion over 10 years. Many companies have already agreed to look into the so-called 3-Percent Solution, including HP, The Coca-Cola Company, Sprint and Volvo.

Other companies are taking advantage of the opportunity to lower their bills by going green in different ways. AT&T (News - Alert), for example, has recently put its 7,000th alternative fuel vehicle into use, making about 10 percent of its fleet run on alternative fuel. Additionally, the company began working with the Environmental Defense Fund in order to reduce the amount of water used for facility cooling processes. These moves and others have saved AT&T a total of $151 million over the course of three years.

Businesses looking to save money could take a cue from AT&T’s success and look into the benefits of being more environmentally friendly. Although this typically involves an upfront investment, it typically pays off in the long run. CDP and WWF’s study suggests that if companies invest three- to four- percent of their capital expenditures on carbon reducing initiatives, they should be able to reduce their carbon emissions enough that they would see a difference in their bottom lines.




Edited by Alisen Downey


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