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May 14, 2013

Joule opens a Subsidiary in Amsterdam to Increase European Presence



Joule Assets Inc. creates value in the energy industry by encouraging consumers and producers to use less energy and adapting a clean, efficient and sustainable energy infrastructure. The goal is not only to provide more energy, but to do it in a way that doesn't harm the planet. Founded by Mike Gordon and Dennis Quinn, they have used their collective 50 years of experience in the industry to engage both sides of the energy market. The company is expanding its footprint in the European market by opening a subsidiary in Amsterdam to address increasing opportunities of the evolving European market.

New environmental regulations in the European Union as well as consumer awareness of energy usage and its impact on the environment are driving the growth on the continent. Joule can leverage its expertise in thought leadership, market tools and financing to generate value in the changes taking place in Europe.

Thought Leadership:
Insufficient access because of gaps in information, division between buyers and sellers as well as inadequate financing can limit streams of revenue. The company drives the market by providing actionable information, expertise, and financing.

Market Tools:
Joule gives companies in the energy industry access to more value opportunities when they are selling their products and services.

Financing:
By creating energy reduction assets, Joule is able to finance projects, business opportunities and revenue streams.

The services it offers to companies, utilities, regulators and transmission system operators are able to generate value from the reduced use of traditional energy sources. The company makes this possible and accessible by distilling complex market information, supplying missing knowledge and providing funding where it is needed.

"There are tremendous opportunities for all market stakeholders as the European electricity markets seek new business and pricing structures that reduce the use of energy through energy efficiency and demand response. Joule's core strategy is to provide the financing, information and expertise to catalyze these efforts," said Mike Gordon, CEO, Joule Assets.

By using the talent of companies from around the globe the company identifies revenue streams that can be monetized. The customers and partners working with Joule include curtailment service providers, energy products and equipment companies, energy suppliers, energy service companies (ESCOs), and energy management software providers.

"Joule’s founders have been leaders in the demand-response industry in the United States, and we look forward to bringing the company's expertise and industry knowledge into the European markets," said Jessica Stromback, Executive Director and Founder of the Smart Energy Demand Coalition.



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