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Crius Energy Extends Marketing Relationship with Cincinnati Bell
Green Technology Featured Articles
May 08, 2013

Crius Energy Extends Marketing Relationship with Cincinnati Bell

By Deepika Mala
TMCnet Contributor

One of the largest independent energy retailers operating in the United States, Crius Energy, recently announced a three-year extension of its partnership with Cincinnati Bell (News - Alert) Energy (CBE), a local provider of affordable retail energy. The renewal of this agreement will allow Crius Energy to continue marketing clean burning natural gas and green energy through Cincinnati Bell.


CBE makes it easy to go green and save a guaranteed 10 percent on electric and gas supply costs. It provides a new channel for growth for Cincinnati Bell, which further allows the firm to include another venue to differentiate its offerings from its counterparts.

In a statement, Darrick Zucco, vice president and general manager, Cincinnati Bell, said, “The commitment of another three years exhibits the importance of energy as part of our core customer offering. We are proud to continue this association.”

In 2011, Crius pioneered this business model by introducing green electricity offerings through Cincinnati Bell’s inbound call center.

Officials confirmed that since then, the marketing relationship has progressed to include natural gas as well as green electricity options offered through Cincinnati Bell’s call center and retail stores.

“As the first of Crius’ telecom partnerships, Cincinnati Bell’s ongoing excitement and interest in engagement represents a key milestone showing the sustainability of this business model and this channel. We are pleased to continue to work with a partner of Cincinnati Bell’s caliber and expect this will continue to represent a growing segment of the Crius business,” said Michael Fallquist, CEO of Crius Energy.

Crius serves more than 400,000 residential and commercial customers through energy brands, including Viridian Energy, Cincinnati Bell Energy, FairPoint Energy, FTR Energy Services and Public Power.




Edited by Rachel Ramsey


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