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Rowenta Eco Intelligence Steam Iron Enhances Garment Care Economically
Green Technology Featured Articles
April 16, 2013

Rowenta Eco Intelligence Steam Iron Enhances Garment Care Economically

By Shamila Janakiraman
TMCnet Contributor

Rowenta, a specialist in garment care, has unveiled its Eco Intelligence, a steam iron that enhances the task of ironing clothes while reducing energy consumption. Rowenta manufactures high-performance steam irons, garment steamers and other home appliances.


Michele Lupton, marketing communications director, Groupe SEB USA, said, “We are thrilled to finally unveil the new Eco Intelligence iron. Rowenta has always been a leader and an innovator in the industry and we’re proud to offer the first energy efficient iron in North America.”

“We are excited to provide our customers with an eco-friendly product that delivers the same excellent results they have come to expect from Rowenta,” he added.

Rowenta revealed that the Eco Intelligence iron will be the latest addition to Rowenta’s premiere garment care line. It operates at 100 percent efficiency and ensures energy savings of about 25 percent. The new Eco Steam system delivers optimal steam output, enhancing performance with less energy consumption.  

The Eco Intelligence iron optimizes both technology and design and comes in a sleek black color with green detailing. It features a patented Microsteam400 3De soleplate which enables the energy-efficient feature of the iron. The plate reduces steam loss by concentrating steam on the fabric, thereby reducing water usage, explained officials. Moreover, the iron has been designed to use 1700 watts of power to ensure fast, powerful heat-up in order to produce bursts of steam for thick fabrics or vertical steaming. Also the round shape at the back of the product flattens creases easily.

An ergonomic rotary trigger is provided for both left and right-handed users. It also features three different steam settings, including a dry position for perfect finish; an eco position for delivering optimal steam output while saving energy; and a boost position for additional variable steam for ultra-thick fabrics and stubborn creases. Officials added that the high-precision tip featured in the Eco Intelligence iron allows users to reach narrow areas. The high quality stainless steel offers scratch resistance features to the soleplate.

Rowenta was the official garment care provider of Mercedes-Benz Fashion Week in New York in 2011. Rowenta assisted garment designers in sending polished looks down the runway at America’s fashion event.


Edited by Blaise McNamee


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