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October 31, 2012

Ushio to Begin Selling Soraa's LED Lamps



Several days ago, Soraa revealed that the company's full spectrum of GaN on GaN(TM) LED MR16 lamps will now be available through Ushio group companies as well as its subsidiaries in Japan, China, South Korea, Hong Kong, Taiwan, Singapore, and Europe as of November 1st.

Touted as the largest distributor of MR16 lamps in Japan, Ushio will sell Soraa's LED MR16 lamps under the brand name Superline LED, a co-branded Ushio and Soraa product. Co-founded by LED pioneer Shuji Nakamura, Soraa is fulfilling his original vision of bringing the highest quality, energy efficient LED lights to the world.

 Eric Kim, CEO of Soraa mentioned that as the company solidifies its worldwide presence, this agreement is an indication of what's to come in the near future. In several new markets, including Japan, where high quality of light is a major consideration in purchasing replacement LED MR16 lamps, this newly inked partnership with Ushio allows it to further expand the reach of the company's portfolio.

Ushio recognizes both the superior quality of light that Soraa's LED MR16 lamps produce and the elegance of the product design itself. A superior alternative to halogen MR16 lamps, Soraa's LED MR16 lamps feature full spectrum light; a CRI (News - Alert) of 95 and R9 of 95, (higher than most halogen lamps); produces no UV or IR; lasts up to 10 times as long; usse 80 percent less energy; runs cooler; produces a much more consistent and efficient beam; and are fully compatible with existing lamp fixtures and lighting infrastructure.

"The lighting market in Japan and many other countries has been in need of a high-quality LED replacement option for halogen lamps," said Akihiko Sugitani, corporate senior vice president of Ushio, Inc.




Edited by Jamie Epstein

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