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October 15, 2012

Broadcom Offers New Safety Features in Hyundai Connected Cars



You might consider your car as a means of transportation or reflection of your lifestyle, but now it has become much more.

Hyundai Motor Company has signed a deal with Broadcom (News - Alert) Corporation to power a next-generation connected car with a truly unique level of security.

Equipped with advanced services like the Internet, today’s cars are well connected to almost any wireless network you’d normally see on a computer or smartphone. Vehicular connectivity also enables drivers to deal with traffic congestion, parking problems and fuel management.

Both Hyundai and Broadcom will deliver robust features and faster connectivity to a greater number of today’s drivers.

This agreement will integrate infotainment, telematics and Advanced Driver Assistance Systems (ADAS) features such as surround view parking and lane departure warnings into Hyundai vehicles.

In a statement, Dr. Ali Abaye, senior director of Product Marketing, Infrastructure and Networking Group, said, "Broadcom's Ethernet solutions, pervasive throughout cloud-scale data center, carrier and enterprise networks, are now making their way into the vehicle, enabling a more scalable and open architecture. Our collaboration with Hyundai Motor will make features previously only available in luxury models accessible to a broader number of drivers, ultimately improving automotive safety for the masses."

This high-bandwidth in-vehicle network is based on Broadcom's BroadR-Reach Ethernet technology. This network delivers cost-effective, lightweight 100Mbps connectivity to advance the integration of safety applications in each vehicle.

Those interested in learning more about this technology can attend the SAE Convergence (News - Alert) in Detroit, October 16-17. 

Broadcom and Hyundai have been partners since 2011 to drive wide-scale adoption of Ethernet-based automotive connectivity.

"The in-vehicle Ethernet network will enable key features including infotainment, lane departure warning, park assist and telematics to deliver greater value to our customers,” said SunJai Lee, Infortainment Design Division Leader, Hyundai Motor. “We chose to partner with Broadcom as they deliver superior Ethernet-based innovation to enrich the driver and passenger experience."




Edited by Braden Becker

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