Green Technology Featured Articles
October 10, 2012

Hotel BPM Brooklyn Bursts Onto the 'Green,' Environmentally Chic Scene



Located in Sunset Park, Brooklyn, near the green groves and playing fields of the same name, the new Hotel BPM Brooklyn in New York City combines urban, hip credentials with eco-friendly amenities.

Indeed, guests planning a stay at Hotel BPM Brooklyn will see more "green" than the hotel's lime green décor. Hotelier DJ BIJAL, an influential deejay on the East Coast, is targeting a clientele that enjoys the latest in everything, from entertainment to environmental chic. He named the new boutique property for the musical term referring to the pace count of a song, "beats per minute." 



Upon entering one of BPM’s 76 rooms, guests can unwind with eco-sensor air conditioner units that keep the room at an occupant’s desired temperature while adjusting air and heat levels based on whether the guest is in or out. LED Energy Star-rated lighting and Vizeo LED smart TVs with built-in complimentary Wi-Fi allow guests to access Netflix, Pandora (News - Alert), Hulu and other interactive online sites, all of which help conserve energy.

Additionally, Hotel BPM has sought out ways to reduce waste including, eco-pumps for the bathrooms; and eco-friendly BeeKind bath products, which donate a portion of net profits to support honeybee and sustainable pollination research

In-room Keurig coffeemakers allow guests to make one cup of coffee as needed, and radio-frequency identification (RFID) keys—which last longer than the magnetic keys commonly, used by hotels—round out the "green" amenities at Hotel BPM. Receipts also are emailed, as opposed to printed, which greatly helps reduce the amount of paper wasted.

"It is our goal for the hotel to be as eco-friendly as possible," said DJ BIJAL. "We have embraced this responsibility and that translates into the hotel's core principle of operations and it helps our overall community."

Rates at Hotel BPM begin at $209 per night. Travelers can also follow Hotel BPM on Facebook, Twitter (News - Alert), Pinterest, Instagram and SoundCloud.

Hotel BPM boasts easy access to many local attractions, including The Brooklyn Bridge, Coney Island, and The Brooklyn Museum—and is only one subway stop away from Brooklyn's newest attraction and future home of the Brooklyn Nets, the Barclays Center. The D, N and R Subway lines are within walking distance of the property.

Eco-cachet

Going green can be good business for a hotel, according to a recent survey of 563 randomly selected U.S. travelers, called “Profiling the Potential ‘Green’ Hotel Guest,” conducted by the University of New Hampshire Whittemore School of Business and Economics.

However, the analysis, presented in the Journal of Hospitality and Tourism Research, found that identifying green customers can be challenging. Nelson Barber, associate professor of Hospitality Management at UNH and lead author of the research, said guests pay less attention to the environment while traveling because they’re not directly responsible for the costs of cleaning and utilities.

To attract the eco-conscious traveler, Barber recommends that hotels develop a green strategy that draws on both functional and emotional images. For example, green consumers look for tangible, functional images such as a recycling program or a LEED certification. They’ll also look for actions that illustrate a hotel’s commitment to the environment, such as a menu that offer food supplied by local farmers.

The method of awareness demonstrated through the actions taken by a hotel is important, implying that providing environmental products with visible steps to conserving resources may create a higher degree of consumer loyalty,” Barber said.

“The potential image of a green hotel, through the benefits and product preferences perceived, can be a powerful operational tool in attracting and retaining more guests. Incorporating the functional, environmental, and emotional benefits of green positioning into hotel operations is a prerequisite for the creation of a green hotel image,” he said




Edited by Brooke Neuman

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