No matter how troubling the economy, consumers are still worried about the environment compared to anything else. This means that businesses that operate according to an environmentally-friendly model are poised to do better within the market than ever.
Companies who produce natural products using “green” materials are seeing more business than ever from loyal customers who are devoted to improving the quality of the world they live in. Green products seem to be a recession-proof industry, as people who are committed to buying green will do so no matter what.
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According to recent polls, customers will continue to buy green products if they have historically been committed to the cause, even if the greener option is a bit more expensive. Many customers say that they actively search for companies and businesses with markedly green practices. One company to earn “green” status recently was Euromed, who got its stamp of approval by way of its eco-conscious practices in Barcelona. This certification came by way of the International Standardization Organization, which evaluates the standards of such distinctions.
Euromed has undertaken plenty of innovative initiatives in its quest for green authenticity. These goals have included the recycling of biomass, composting wood pallets, and contributing to cleaner air and water. The company has spent nearly two million dollars on its upgrade, but the cost has been worth it, as they now enjoy the distinction of being “green”.
In today’s market place, the ‘green-ness’ of a company is a huge selling point for potential customers. Generally, the greenest customers are in the upper ranks of wealth and spending limit, which is just the demographic that most companies are keen on hitting upon. With added revenue from these comforted customers, green companies stand to do quite well against their less green counterparts.
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Edited by Brooke Neuman