Planet Green, a Discovery company, announced it is partnering with General Motors (News - Alert) to present a television event, “DETROIT IN OVERDRIVE,” which features the story of a diverse citizenry from Detroit working together to overcome tremendous odds to rebuild their cherished Motor City -- and create a 21st Century Detroit.
DETROIT IN OVERDRIVE comprises a series of case studies of individuals who are tackling difficult situations and working together to re-establish a community that has slowly fallen apart due to years of an ailing economy.
"In addition to doing everything we can to support the city of Detroit, we also need to support the efforts to communicate the City's progress and positive stories," said Joel Ewanick, General Motors chief marketing officer, in a statement.
"Working with Planet Green, we are pleased to present this story about the great American spirit and the great stories behind the rebirth of this important American city," Ewanick added.
The television show will be broadcast as a three-part documentary. The event premieres on Planet Green on Thursday, Aug. 4, starting at 8 p.m. ET.
The first episode titled “Reinventing the Motor City” will be telecast on Aug. 4, 8 p.m. ET. It details the stories of a number of individuals who adapted to the adverse economy and reinvented the city through their skills and ambition.
The second episode, “Art Saves Detroit”, features a group of artists who made a difference in the city over the past few months. It will be shown on Thursday, Aug. 4 at 9 p.m. ET.
The third episode, “It Takes a Village” talks more about the commitment of the people in Detroit in helping the poor and needy. The show will be telecast on Thursday, Aug. 4 at 10 p.m. ET.
"It's been an honor to partner with General Motors on this inspiring project, as there is no more steadfast supporter of the Detroit community," said Laura Michalchyshyn, president and general manager of Planet Green, in a statement.
"It was our goal to document and inspire new awareness of a once-thriving city being resurrected by its devoted citizens and communities,” Michalchyshyn added. “We are thrilled to offer America a close look at the struggles Detroiters have had to face -- and how they are fighting back for the city they love."
DETROIT IN OVERDRIVE is a co-production between Planet Green, Discovery Studios, and General Motors. Michael Selditch is director and executive producer. Executive producers for Planet Green are Lynne Kirby, Lynn Sadofsky and Laura Giacalone. For Discovery Studios, executive producers are Robin L. Sestero and Bill Gardner.
Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.Edited by
Tammy Wolf
