Former U.S. Vice President, Nobel (News - Alert) laureate and environmental activist Al Gore launched a new campaign and a supporting website on July 12, aimed at exposing the “full truth, scope, scale, and impact of the climate crisis.”
The Climate Reality Project is an event – and a grassroots movement – focused on extreme weather and climate change. From September 14 through September 15, 24 Hours of Reality will be broadcast live online – once, at 8 p.m., in each of 24 time zones – in 13 languages.
“We will offer a round-the- clock, round-the-globe snapshot of the climate crisis in real time. The deniers may have millions of dollars to spend, but we have a powerful advantage. We have reality,” the website states.
For the event, Gore will introduce a new presentation modeled after his 2006 Oscar-winning documentary film, An Inconvenient Truth. Each hour, a different person will deliver the presentation in a new time zone, enabling people living with the reality of climate change globally to connect the dots between recent extreme weather events – including floods, droughts and storms – and the manmade pollution that is changing the climate.
The new campaign replaces Gore’s Alliance for Climate Protection, which claims 5 million members around the world.
In a recent Rolling Stone article, Gore bashed U.S. President Barack Obama for “not taking “bold action” to address climate change. He also questioned why so many ignore what scientists predict.
“The scientists have been warning us for quite some time – in increasingly urgent tones – that things will get much, much worse if we continue the reckless dumping of more and more heat-trapping pollution into the atmosphere,” Gore said. “Maybe it's just easier, psychologically, to swallow the lie that these scientists who devote their lives to their work are actually greedy deceivers and left-wing extremists – and that we should instead put our faith in the pseudo-scientists financed by large carbon polluters whose business plans depend on their continued use of the atmospheric commons as a place to dump their gaseous, heat-trapping waste without limit or constraint, free-of charge.”
To learn more about The Climate Reality Project, visit the website, or click here to find the location – or locations – where you would like to watch a presentation.
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Cheryl Kaften is an accomplished communicator who has written for consumer and corporate audiences. She has worked extensively for MasterCard (News - Alert) Worldwide, Philip Morris USA (Altria), and KPMG, and has consulted for Estee Lauder and the Philadelphia Inquirer Newspapers. To read more of her articles, please visit her columnist page.Edited by
Jennifer Russell
