Fleet driver performance and safety management company GreenRoad announced an important enhancement to its flagship solution, GreenRoad 360. In a press release, the company said that the additional functionality incorporates extensive customer feedback and extends GreenRoad’s ability to deliver significant fuel efficiencies and reductions in crash incidents for fleets, including bus, coach and van fleets.
The enhancements include posted speed performance, idling heat maps and extended data integration with new APIs, the company said in the release.
According to GreeenRoad, the Posted Speed Performance feature can automatically detect an event where a vehicle is traveling above the posted speed limit and reflect the impact of these incidents on the safety score as well as map the details. The reports are delivered in colorful graphics for easy viewing and understanding. Posted Speed Performance seamlessly integrates into GreenRoad Central web-based management dashboard and can be customized to suit specific fleet policies and features.
“Speeding is a major contributor to fleet crash incidents and excessive speed can dramatically increase fuel consumption. Additionally, because speeding on city and residential streets is often riskier than speeding on motorways, managing posted speed performance is a key requirement for most fleets. Now, fleet drivers and management have a new level of safety protection and insight,” director of product marketing for GreenRoad Glenn Pereira noted in a statement.
Unique Idling Heat Maps have been designed to extend GreenRoad’s idling performance management capability. This feature allows fleet managers to have an “at-a-glance” view of idling hot spots across specific geographies and routes. Idling policies again can be customized to specific fleet vehicles and specific fleet operations or locations.
Expanded data integration delivers a new set of application program interfaces (APIs) for integration with partner and customer systems including live data delivery such as GPS data, fleet administration automation interfaces, and behavioral insight interfaces. With more and more customers moving to cloud, GreenRoad is enabling customers to more easily share collected data with other IT systems, applications and programs, and specifically with fleet and risk management service providers by delivering data integration capability through standard Internet integration technologies.
“These new APIs enable a wide range of integration scenarios, including the use of GreenRoad data to power third party solutions and the automated delivery of GreenRoad generated data to customers’ business intelligence, and operational reporting systems,” Pereira added.
In the release GreenRoad said that over 70,000 fleet drivers around the world are currently using the GreenRoad service. The client include such blue chip companies as First Group, the UK’s largest bus and rail operator company, and Ryder, which provides leading-edge transportation, logistics and supply chain management solutions worldwide. Other customers include: Iron Mountain (News 
- Alert), Securitas Mobile, Stagecoach and City Link.
The clients, according to GreeRoads are experiencing an average 50 percent reduction in crashes. This is creating an instant savings to the bottom line by realizing up to 10 percent reduction in fuel consumption. To date the company has logged over 3 billion driver miles and continues to add over 100 million driver miles per month.
In May this year, GreenRoad appointed Jim Heeger, a Silicon Valley veteran with extensive growth-company leadership experience, as president and CEO.
The company also announced that, in conjunction with Heeger's appointment, existing investors had provided an additional $13 million in equity financing to fund the company's rapid growth.
Madhubanti Rudra is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.Edited by
Rich Steeves
