Frost and Sullivan to Give Insight on Plug-In Electric Vehicle Market at Telematics Conference

Frost and Sullivan just announced that Veerender Kaul will be one of the prominent speakers at this year's Telematics Detroit 2011 Conference & Exhibition, that is taking place from June 8-9.

Kaul, is expected to share the consumer attitude and perceptions about electric vehicles and their electric vehicle purchase interest and preferences at the conference.

By 2020, electric vehicles (EV) will be receiving maximum attention as one of the promising products, innovative business models and new customer experiences. The entire world will move from a fossil-fuel based transportation system to an electric system.

This kind of huge shift in urbanization and society is expected. This change offers enormous challenges. The high price of EVs, limited driving range of battery EVs (typically 100 miles) and the lack of a public charging network are major impediments to the adoption of EVs, a press release from Frost and Sullivan said.

“On one hand, the unique driving attributed to an EV makes it difficult to position it as a primary vehicle and on the other hand its high price makes its positioning as a secondary vehicle difficult,” said Veerender Kaul, Automotive amd Transportation research director at Frost and Sullivan, in a statement.

“Innovative business models that package transportation services with EVs to overcome its driving limitations and derive secondary revenue streams to reduce the cost burden on EV owners are crucial to positioning an EV as a primary vehicle and enhancing its value proposition,” Kaul added.

For a successful EV program in the world, it is important to understand the vehicle-purchase and vehicle-usage criteria of consumers and fleet customers and align product and service offerings to them.

The annual Telematics Detroit Conference and Exhibition is expected to be attended by senior-level speakers from companies including Mercedes-Benz, General Motors (News - Alert), Airbiquity, T-Mobile, Inrix, U.S. DOT, Visteon, Harman, Ford and many more.

Recently, Pike Research said that the penetration of plug-in electric vehicles will remain low for the foreseeable future in relation to the total light duty vehicle market. The research firm forecasts that sales volumes will reach a critical mass in the next several years, and by 2015, global PEV sales will cross the 1 million unit threshold for the first time.