On April 4, The Berry Company kicked off its third annual telephone directory recycling program “Think Yellow, Go Green.” The program will run through May 1, 2011 and will see Cornhusker Council Boy Scouts working door-to-door in many neighborhoods collecting outdated telephone directories to fulfill requirements toward qualifying for the World Conservation Award.
This is the third straight year that Cornhusker Council Boy Scouts have partnered with Berry in the initiative.
Along with the Cornhusker Council, Berry will also be joined by Recycling Enterprises of Nebraska and the Lincoln Parks and Recreation Department, which wishes to work towards the goal of surpassing last year's collection total of more than 65,000 pounds of outdated directories.
“We are proud to have partners that care about the sustainability of our Lincoln community just as much as we do,” said Laura Cole, director of print product for Berry, in a statement. “Support from the Cornhusker Council, Recycling Enterprises of Nebraska and Lincoln Parks and Recreation Department is key in helping make this year's 'Think Yellow, Go Green' program even more successful.”
“We look forward to exceeding last year's recycling totals with the help of the Lincoln community,” said Cole. “Lincoln residents can recycle outdated telephone directories, including directories from other publishers, at several area drop-off locations. Each directory recycled contributes to the success of the program and preserves our local environment.”
“Our goal is to keep recyclable materials out of the landfill and put them back into the community,” said Chris Zegar, owner of Recycling Enterprises of Nebraska, in a statement. “ ‘The Think Yellow, Go Green’ Recycling Program is just another way that we can work toward a cleaner and more environmentally-friendly community.”
In other news, Austin-based Freescale Semiconductor (News 
- Alert) and Tokyo-based Fuji Electric Systems Co., Ltd., recently announced that they are collaborating on technology that will boost the energy efficiency of hybrid electronic vehicles (HEVs) such as the Chevrolet Volt and the Toyota Prius; and of all-electric vehicles (EVs) such as the Nissan Leaf, and the Ford Focus EV and Tesla Model S, both due out later this year.
Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.
Edited by Jennifer Russell
