Green and Sustainable Fashion Mobile App to Launch in Nokia's Ovi Store

The GreenGlamGo app serves not only as a mobile shopping app, but also an educational tool that helps consumers shop with intention, vote with their dollars, cut through the clutter, and organize resources. The new app is designed to bring together the best in green and sustainable fashion design and lifestyle. GreenGlamGo opens the playing field by offering consumers the hippest, under the radar, green, and sustainable designers/brands that may be too undercapitalized to elbow their way into the global retail space, but are no less relevant.

The mobile app comes with Flash Lite 4.0 in Web Runtime (WRT), runs on Symbian^3 devices with screen resolution of 360x640 (Nokia (News - Alert) N8, Nokia E7, Nokia C7 at the moment), has MD5 encrypted user validation and authentication and JSON data transactions, which has content pulled from the greenglamgo.com web server.

For the back-end, you have custom Wordpress implementation, all content (web + mobile) is managed through a single UI, custom Google (News - Alert) Analytics implementation for mobile and web metrics and mobile optimized dynamic image rescaling. The greenglamgo.com website has also been optimized for the latest versions of all commonly used web browsers.

The company has plans to publish Adobe AIR versions of the app for Android (News - Alert) and iPhone, which will have the same core code for all platforms with platform specific minor tweaks. It will be possible to use the same code to build iPad-apps for platforms supporting Adobe AIR. The company also wants to develop an app for Nokia’s Windows Phone (News - Alert), when available.

GreenGlamGo was founded by Carolyn Gerin, a serial entrepreneur and CEO of Top 100 Bridal Blog Antibride.com and creator of the bestselling 3-book Anti-Bride series published by Chronicle Books.

GreenGlamGo is a mobile site, smart phone application, and social platform that aggregates the most creative, under the radar, green, handmade, sustainable designers and retailers, bringing them to a wider audience with curated offerings, engaging content, and the ability for eco-fashionistas to shop ethically and stylishly.