Green Technology


September 25, 2007

Green Technology -New Initiative Helps CIOs Cut Costs and Environmental Impact

By Tim Gray

Network storage provider BlueArc has launched a new initiative focused on educating CIOs about ways IT organizations can benefit the environment, reduce power usage and lower costs through more efficient computing and data storage practices.

In conjunction with the Business Performance Management (BPM) Forum, the Palo Alto (News - Alert), Calif.-based company has inaugurated a major thought leadership program: Lean & Green: Reducing IT Energy Drain for Business Gain.

“Organizations must embrace the need to improve the environmental impact of data systems and facilities,” said Steve Daheb, BlueArc senior vice president of marketing and business development. “The beauty is that they can now do this while maintaining very high performance, reducing datacenter utilization and lowering costs at the same time.”

The program, supervised by an advisory board of environmental, business, and technology authorities, was created with the idea gathering industry experts to share ideas and oportunites to forward green computing, as well as to address the accelerating energy demands and rampant waste of the data center and methods to increase IT yield and data productivity.

The program addresses the crisis of mass power consumption in the corporate data center, estimated in the U.S. to be as much as that produced by five power plants in a year. Energy expenditures and requirements have doubled in the last five years, and computer disposal is the fastest growing type of waste in the world, according to a report released by Stanford University researchers.

“Our goal is for Lean & Green to become a comprehensive and trusted knowledge exchange and best practices source,” Donovan Neale-May, Executive Director of the BPM Forum, said. “Lean & Green will examine all facets of this critical issue of environmental computing, foster communication, and disseminate reliable information that executives need to make a positive impact on their companies and on the environment.”

BlueArc provides unified network storage systems to companies in the entertainment, government, higher education and life sciences industries, among others. Its products support both network attached storage and storage area network services.

Tim Gray is a Web Editor for TMCnet, covering news in the IP communications, call center and customer relationship management industries. To see more of his articles, please visit Tim Gray’s columnist page.
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