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TMCNet:  NetCracker Identifies Key Business and Technology Trends for Mobile Operators in 2013

[February 26, 2013]

NetCracker Identifies Key Business and Technology Trends for Mobile Operators in 2013

(ENP Newswire Via Acquire Media NewsEdge) ENP Newswire - 26 February 2013 Release date- 25022013 - BARCELONA, SPAIN - At Mobile World Congress 2013, being held in Barcelona, Spain from February 25-28, NetCracker Technology will be showcasing key data points and customer wins that are validating major business and technology trends that are impacting operators throughout the industry.

NetCracker will also be highlighting its comprehensive BSS/OSS solutions suite and discussing ways that operators are leveraging its end-to-end capabilities to monetize these trends.

'One of NetCracker's core values is listening to our customers and delivering solutions that meet their constantly evolving needs,' said Sanjay Mewada, NetCracker's Vice President, Strategy. 'Over the last few years, we have seen these needs shift from a narrow focus on operational efficiency to a broader, more strategic focus on how to address dramatic changes that are taking place in end-user behavior - changes that encompass everything from how end users adopt and use technology and devices to how they consume applications and content. We are taking that knowledge and our understanding of these trends and sharing it with the industry to promote a dialogue about these issues and to ensure that, as an industry, we can meet the rapidly changing needs of today's operators.' Working closely with customers and industry, NetCracker has identified four trends that are critical for operators who are seeking long-term viability and growth: Moving to Next-Generation, End-to-End BSS/OSS Built on a Single, Real-Time Platform Operators are moving away from multi-vendor, best-of-breed solutions and are seeking end-to-end BSS/OSS built on a single, underlying, real-time platform. This is in response to the changing behavior of their customers - who are moving to a real-time world. Everything from browsing, downloading, and consuming content to interactions and transactions with their mobile operator is expected to be in real-time. Operators must have systems that can offer real-time performance for service quality, charging, and customer responsiveness.

'Operators are relying on trusted BSS/OSS vendors to implement a single, consistent operating platform that enables the rapid introduction of new and innovative functionality. The ability to implement dynamic, real-time BSS/OSS without enduring a long and costly software development lifecycle is critical to reduce risk and ensure profitability for operators.' - Nancee Ruzicka, Stratecast Migration to a Managed Services Model Operators have learned the hard way about the expense and challenges of continuous in-house development, customization, and complex systems management. Today's managed services (including managed BSS/OSS) and cloud-based solutions let operators focus on critical business issues and core competencies while adopting new business models that create a more efficient and cost-effective work environment.

End-User Control and Ability to Personalize From BYOD to M2M, the customer is demanding more control over and personalization of devices, applications, and offerings. The growing need for self-service along with more advanced customer care and billing solutions must be met in order to provide a more compelling end-user experience which will, in turn, enhance customer satisfaction and decrease churn.

Strategic Partnerships Between BSS/OSS Providers and Operators Throughout the industry, we are seeing an evolution in the relationship between BSS/OSS providers and operators. Providers have transformed from software vendors to solution providers to strategic partners as mobile operators are asking them to take on more domains, deliver additional functionality, and offer options for adopting new business models. Today's 'partner companies' must have both software and services capabilities along with the size, scale, geographical reach, industry experience, and delivery expertise to take on any operator need - from implementing new solutions to running entire BSS/OSS as a managed service.

NetCracker offers the largest suite of end-to-end BSS/OSS solutions in the industry and will be showcasing these, along with its comprehensive professional and managed services portfolio, at Mobile World Congress 2013 in Barcelona. To learn more about the industry trends outlined above and how NetCracker is meeting the needs of today's mobile operators, or to schedule a meeting with a NetCracker representative at Mobile World Congress, please contact Juliet Shavit at jshavit@smartmarkusa.com.

About NetCracker Technology NetCracker Technology, a subsidiary of NEC Corporation, is the leading provider of BSS/OSS solutions to service providers around the world. NetCracker's comprehensive, end-to-end BSS/OSS offering includes billing, customer care, online rating & charging, resource and network management, IT platforms, and service fulfillment & assurance, as well as an extensive professional services portfolio that includes managed services and end-to-end outsourcing. Our innovative, end-to-end BSS/OSS solutions enable service providers to operationalize next-generation connectivity, maximize the convergence of network and IT, monetize content, and deliver a compelling customer experience. For more information, please visit www.NetCracker.com.

NetCracker is a registered trademark of NetCracker Technology Corp. All other company or product names mentioned in this press release may be trademarks or registered trademarks of the respective companies with which they are associated.

About NEC Corporation NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company's experience and global resources, NEC's advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society. For more information, visit NEC at http://www.nec.com.

NEC is a registered trademark of NEC Corporation. All Rights Reserved. Other product or service marks mentioned herein are the trademarks of their respective owners. 2013 NEC Corporation.

Media Contacts:Juliet Shavit SmartMark Communications for NetCracker +1 215-504-4272 jshavit@smartmarkusa.com Joanna Larivee NetCracker Technology +1 (781) 419-3374 Joanna.Larivee@NetCracker.com [Editorial queries for this story should be sent to newswire@enpublishing.co.uk] ((Comments on this story may be sent to info@enpublishing.co.uk)) (c) 2013 Electronic News Publishing -

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