|[December 28, 2012]
ROAM and PYMNTS.com Publish December's Update to Mobile Point of Sale Ecosystem: MPOS TRACKER
BOSTON --(Business Wire)--
PYMNTS.com, the premier source of news and commentary on innovation in
payments, and ROAM, a pioneer in the mobile POS space, today published
the December update to their guide to the mobile point of sale
ecosystem. The MPOS Tracker, designed to offer an organizing framework
for evaluating the many players that have enter the MPOS sector, has
added 6 new players to the MPOS Pyramid: Adyen Shuttle; Corduro; CHARGE
Anywhere; MRL Posnet; Sales Vu and Swish and 7 updates: Intuit (News - Alert), iZettle,
Payleven, Shopkeep, Square, SumUp and AnywhereCommerce.
Some of the key findings in the December report include:
SAIL lost its wind. The big news in December was
VeriFone's decision to pull back from its SAIL offering seven months
after its launch, citing poor product economics.
Core MPOS solutions are being commoditized. It isn't
sufficient anymore to introduce a solution that just offers card
acceptance. Even though many of the MPOS offerings still target small
merchants, they're targeting small merchants and not casual sellers -
and those merchants want and need more functionality, whether that is
back office functionality, industry-specific functionality and/or the
ability to integrate with existing systems.
MPOS is no longer just a retail proposition, although
that remains the majority of the focus. Solutions targeting
enterprises with consumer interaction - hospitals, universities,
governments - are beginning to emerge.
MPOS is going vertical. More and more, it seems,
existing payments players are adding MPOS to their own platform
capabilities, enabling them to capture more revenue and customer
potential, but also enrich and differentiate their MPOS solutions with
the capabilities that exist in their platform.
iOS rules as the MPOS device of choice, at least for
now. The fragmentation of the Android (News - Alert) operatingsystem makes it more
challenging for providers to provide support beyond iOS at launch.
In a podcast with Karen Webster, CEO of Market Platform Dynamics (News - Alert), Ken
Paull CEO at ROAM discussed some of the most relevant changes in the
MPOS landscape in the past month, including VeriFone's decision to
discontinue SAIL. According to Ken, "You can't be everything to
everyone, to make good hardware, good software, a good mobile platform,
do solid customer acquisition, and all the things that work with it:
those are too many core competencies to think that you can do all
yourself. I think that's just too much for someone to take on, and I'm
surprised that Verifone did attempt to take it on."
The entire podcast can be listen here
December's 25-page report can be found here: http://pymnts.com/mpos-tracker/
Updates related to the player profiles and capabilities are welcome and
should be directed to firstname.lastname@example.org.
is reinventing the way in which companies in payments share relevant
information about the initiatives that shape the future of commerce and
make news. This powerful B2B platform is the #1 site for the payments
industry by traffic and the premier source of information about "what's
next" in payments. C-suite and VP level executives read it daily for
these insights, making the PYMNTS.com
audience the most valuable in the industry. It provides an interactive
platform for companies to demonstrate thought leadership, popularize
products and, most importantly, capture the mindshare of global
decision-makers. It's where the best minds and best content meet on the
ROAM helps merchants get to market quickly with secure, cost effective
and powerful mobile point of sale solutions, regardless of the
technology environment. ROAM's "powered by" commerce platform provides
the hardware peripherals, applications, tools and services to channel
partners who want their merchant customers to realize the benefits of
using mobile to reinvent their interactions with their customers and to
create new business efficiencies. Founded in 2005, ROAM is a pioneer in
the mobile POS space, having produced and distributed the industry's
first secure reader and today powers mobile point of sale solutions for
many of the leading players in this space, globally. A privately held
U.S. corporation, ROAM is majority owned by Ingenico (Euronext:
FR0000125346 - ING), the world's leading provider of payment solutions.
For more information, visit www.roamdata.com.
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