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TMCNet: Ooyala Bolsters Its Live Streaming Products

[November 22, 2009]

Ooyala Bolsters Its Live Streaming Products

Nov 18, 2009 (Close-Up Media via COMTEX) -- Ooyala announced two updated features to its live streaming product, Adaptive Bitrate Delivery and Advanced Ad Network integration.

Ooyala said its customers are now able to initiate, manage and monetize Live Streams with Adaptive Bitrate Delivery from the same platform from which they manage their VOD (Video on Demand) content.

With Adaptive Bitrate Delivery, the quality of the live stream adjusts as the user's viewing environment changes. This gives users on a broadband connection a near-HD quality viewing experience; those not on a broadband connection receive a video experience with no buffering or stuttering.

With Advanced Ad Network integrations, ads can be inserted in a Live video stream - allowing for greater monetization opportunities. Unlike most ad integration services, Ooyala's allows for placement of multiple ads from multiple ad networks throughout a single stream.

"The addition of Adaptive Bitrate Delivery and Advanced Ad Network integrations make video streams accessible to more users around the world and give content owners the ability to maximize monetization opportunities," said Bismarck Lepe, Co-Founder and President of Product Strategy at Ooyala.

Ooyala is a provider of video platform applications and services.

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