|
SafenSoft Launches in North America With New Approach to Computer Security
(Market Wire Via Acquire Media NewsEdge) SAN JOSE, CA -- (MARKET WIRE) -- 11/09/09 --
SafenSoft, a multinational software
development company with offices in California and Russia, today announced
its entrance into the North American market with a breakthrough product
that delivers new standards of protection against computer viruses,
trojans, exploits and hackers. The company is now offering its home user
solutions, SafenSec(TM)
Personal and SafenSec Deluxe,
through North American retail outlets, including Dell Computer and Tiger
Direct. SafenSoft will introduce corporate and specialist unattended device
security before the end of the year.
Drawing on extensive experience in the digital rights management arena as
well as with more traditional security developers including Kaspersky Labs
and McAfee, SafenSoft developed the SafenSec product line to address the
drawbacks of signature-based anti-malware software, which identifies and
blocks code patterns of "signatures" from known malicious programs. The
company's goal is to free computer users from dependence on continuous
signature updates and subscription programs.
"Clearly, with tens of thousands of new viruses arriving in security labs
every day, reactive signature-based protection is no longer adequate," said
Eric Ogren, founder of the Boston-based analyst and research firm The Ogren Group. "The idea of
addressing security from the perspective of keeping PCs in a known-good
state is an ideal complement to traditional attack signature approaches.
SafenSoft's solution appears to be an efficient implementation designed to
avoid damage from security incidents with minimal IT attention."
SafenSoft was founded in 2006 by Michael
Kalinichenko, a former chief technology officer at Kaspersky Labs.
"Anti-virus technology hasn't changed in 20 years but the threats have,"
said Kalinichenko. "If the mobile phone industry had innovated as slowly as
anti-virus companies, we would still be carrying brick-sized analog phones.
We created SafenSec to complement virus protection by blocking programs
that do not play by the rules. SafenSec offers a simple, time-tested
solution to keep new threats off your PC without false alarms, interruption
or signature updates."
"Our patent-pending VIPO® (Valid Inside
Permitted Operations) technology creates a protective shield around the
computer's operating system that prevents unauthorized intrusion or
manipulation by rogue applications," he added.
VIPO Technology Ensures
PCs Maintain Last Known-Good State
VIPO protects applications, documents, personal information, photos, music,
and system files against all types of threats without the need to identify
individual malware samples. Instead, it learns how programs should behave
on the user's PC and simply blocks those that don't follow the rules.
VIPO's unique self-education mode provides customized protection by
adjusting the software to work the way the user works, without slowing the
system or interrupting the user with questions most users are ill-equipped
to answer.
After several years of testing and fine-tuning the technology in the
Russian marketplace, a challenging environment for most security solutions,
Kalinichenko felt the software was ready to meet the exacting demands of
the U.S. market. "The VIPO engine has undergone significant investment in
engineering and field-testing in Russia, and we feel that the technology is
now robust enough to meet the requirements of the North American
marketplace," he notes. "We are delighted to have gained early traction
through the distribution agreements for the consumer versions of the
software with Dell Computer and Tiger Direct."
Victor Kouznetsov, a SafenSoft board member and 18-year veteran of McAfee,
believes the company is well positioned to provide North American consumers
with a viable alternative to the traditional signature-based approach.
"SafenSoft has proven the effectiveness of its technology in Russia, where
it protects home PCs and corporate networks as well as other devices in
several large financial institutions against both internal and external
threats," said Kouznetsov. "I'm excited to be involved with the company
because the technology provides effective protection against today's
threats without trapping users in an endless cycle of updates and
subscriptions."
Specifications, Pricing and Availability
SafenSec Personal 3.5 and SafenSec Deluxe 3.5 are available now through the
SafenSoft website, through Dell Computer at www.dell.com and Tiger Direct, as well as other online download sites.
SafenSec Deluxe includes anti-virus software and is recommended for
computers that have already been in use and could have been at risk for
malware. The anti-virus software ensures that computers are free of malware
before establishing the known-good state. SafenSec Personal 3.5 does not
include anti-virus software and is suitable for new computers that have not
been exposed to malware.
Manufacturer's Suggested Retail Price for SafenSec Personal 3.5 starts at
$19.95 for a one-year, single-user subscription. Pricing for SafenSec
Deluxe 3.5 starts at $24.95 for a one-year, single-user subscription.
Multi-year and multi-user licenses are also available. No signature updates
are required; subscriptions entitle users to product updates which ensure
the core VIPO technology continues to be effective against the latest
threats and attack vectors. SafenSoft offers 24x7 online technical support.
Further information on SafenSec Personal and SafenSec Deluxe 3.5 can be
found at www.safensoft.com.
About SafenSoft
SafenSoft was founded in 2006 in Moscow by a team of computer security
veterans. The company offers SafenSec computer protection software for
individual users and corporations around the world. The company has more
than 20 SafenSec distributors worldwide and is funded by Troika Dialog. The
company's global sales and marketing office will be located in the Silicon
Valley. Learn more about SafenSoft at http://www.safensoft.com
SafenSoft, SafenSec and VIPO are trademarks or registered trademarks of
S.N. Safe&Software Ltd. All other trademarks are property of their
respective owners.
Add to Digg Bookmark with del.icio.us Add to Newsvine
Contact:
Andy Coffaro
Dovetail Public Relations
408-395-3600
Email Contact
[ Back To green.tmcnet.com's Homepage ]
|