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Get Ready for the Recovery Now: Godfrey Offers B2B Marketers a Checklist
LANCASTER, PA, Nov 04, 2009 (MARKETWIRE via COMTEX) --
Godfrey, a nationally ranked business-to-business marketing
communications agency, is offering a free white paper titled "Prepare
for the Recovery: A B2B Checklist" urging a shift in focus from
marketing in a downturn to marketing for success in the recovery.
The checklist spans integrated marketing communications from brand
equity to search to strategic media programs, and highlights changes
in the B2B marketing landscape that have been accelerated by the
recession.
The B2B media landscape and audiences themselves have changed,
reasons Russ Green, Godfrey VP and director of account service.
"Given this changed landscape, it makes sense to look at your
company, your competitors and your markets, and make some fundamental
decisions about what you need to change in key areas of your
marketing strategy and programs to take advantage of the
opportunities ahead," Green notes.
Marketers can use the Godfrey B2B checklist to assess key marketing
initiatives affected by the recession, and consider what new and
creative steps may be taken to ensure marketing programs are ready for
the recovery. B2B marketing research, public relations, social
media, direct and mobile marketing, and analytics are some of other
areas covered.
In addition to this latest offering, some 50 white papers on B2B
marketing and communications topics are available from Godfrey by
clicking here.
About Godfrey
Godfrey is a Web-centric, business-to-business integrated marketing
communications company. The agency offers research, strategic
consulting, brand management, advertising, public relations, digital
marketing solutions, lead management, measurement and the ability to
implement cutting-edge technologies. For more information about the
spectrum of services Godfrey offers, please visit the company Web
site at www.godfrey.com.
Editorial Contact:
Chuck Manners
Godfrey
chuck@godfrey.com
717-393-3831
SOURCE: Godfrey
mailto:chuck@godfrey.com
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