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DIVX LAUNCHES DIVX(R) 7 SOFTWARE IN CHINESE
Jul 06, 2009 (AsiaPulse via COMTEX) --
MEDIA RELEASE PR34919
(Full text of statement. Contact details below.)
DivX Launches DivX(R) 7 Software in Chinese
Enables Chinese consumers to create and play true DivX HD
video anytime, anywhere
SAN DIEGO, July 6 /PRNewswire-AsiaNet/ -- DivX, Inc.
(NASDAQ: DIVX), a digital media company, today announced that
it has released its flagship video software, DivX 7 for
Windows, in Chinese for the China, Taiwan and Hong Kong
markets. Now available at www.divx.com/zh-hans and www.divx.com
zh-hant, the Simplified and Traditional Chinese language
versions of DivX 7 for Windows allow Chinese consumers to
create and play high-quality DivX(R) videos and DivX Plus HD
video including high definition H.264/mkv files. DivX videos
can be played on a range of DivX Certified(R) consumer
electronics devices, including Blu-ray disc players, mobile
phones, digital TVs or gaming consoles.
In just China alone there are over 250 million Internet
users, more than any other nation in the world. DivX's entry
into the China market further strengthens the DivX ecosystem by
helping Chinese consumers take advantage of over 100 million
DivX Certified consumer electronic devices that have been
shipped into the marketplace, and to access billions of DivX
videos available on the Internet, including user-generated and
premium Hollywood content.
DivX 7 for Windows is based on the cutting-edge H.264 video
compression standard, and enables the creation and playback of
high-performance, high-quality digital video at up to 1080p HD
resolution. The added language support extends the DivX digital
video experience to Chinese consumers, enabling them to create,
play and share true high-definition H.264 videos.
"China is a growing market, with a burgeoning consumer
electronics manufacturing sector and a populace eager to create
and watch digital video, whether on their PCs, TVs, mobile
players or other CE devices," said Kevin Hell, Chief Executive
Officer at DivX. "The release of this new version of our
software is in keeping with our corporate objective to expand
the depth and breadth of the DivX ecosystem, so that consumers
around the world can enjoy high-quality digital content at any
time, on any device, from any manufacturer."
DivX 7 for Windows enables DivX video playback and is
available as a free download at www.divx.com/zh-hans and
www.divx.com/zh-hant. DivX Pro 7 for Windows is a paid version
(valued at US $19.99, RMB149, HKD159, or TWD660) that supports
easy DivX video creation. DivX Player is included in both
versions and offers free playback of H.264 videos with the .mkv
file extension as well as MPEG4-ASP videos with the .avi, .divx
file extension.
DivX Converter comes with DivX Pro and enables one-step
conversion of most digital videos into DivX Mobile, Home
Theater, 720p HD, 1080p HD and the new DivX Plus(TM) HD
profile, which based on the .mkv container using H.264 video
with AAC audio.
To ensure that consumers will be able to enjoy these new
DivX Plus HD videos on any consumer electronics device, DivX
has introduced its DivX Plus HD Certification Program to device
manufacturers in China, Hong Kong and Taiwan. This
certification enables the development of DivX Plus HD Certified
devices, which will support playback of DivX video and DivX
Plus HD video (H.264/mkv) whether created using DivX 7 software
or third-party tools.
Products that bear the DivX Certified logo have undergone a
rigorous testing program to ensure a high-quality DivX media
experience, including reliable video creation and playback,
interoperability with other DivX Certified devices and the
visual quality users expect from DivX.
For more information about DivX 7 software, visit
www.divx.com/zh-hans and www.divx.com/zh-hant.
About DivX
DivX, Inc. is a digital media company that enables consumers
to enjoy a high-quality video experience across any kind of
device. DivX creates, distributes and licenses digital video
technologies that span the "three screens" comprising today's
consumer media environment-the PC, the television and mobile
devices. Over 100 million DivX Certified(R) devices have
shipped into the market from leading consumer electronics
manufacturers. DivX also offers content providers and
publishers a complete solution for the distribution of secure,
high-quality digital video content. Driven by a globally
recognized brand and a passionate community of hundreds of
millions of consumers, DivX is simplifying the video experience
to enable the digital home.
SOURCE:
DivX, Inc.
CONTACT: Media
Jennifer Baumgartner
+1-503-901-5371
jbaumgartner@divxcorp.com
or Investors
Karen Fisher
+1-858-882-6415
kfisher@divxcorp.com
both of DivX, Inc.
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