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Artesian Solutions: Search engines are costing UK businesses overGBP4bn per year; Research by Artesian Solutions reveals that 36% of employees are unable to find the right information when using search engines
(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:13032009
London -- A recent research project commissioned by Artesian
Solutionsand supported by comparable studies by IDC revealed thatsales
and marketing executives that research using search engines can take up
to 11 hours a week longer or the equivalent of an extra working day, to
achieve the same result as those using automated sales intelligence.
Furthermore, one third of those interviewed regularly failed to find
the relevant information that they are looking for when using search
engines.
The survey was conducted by an independent research company on behalf
of Artesian Solutions and consisted of in-depth telephone interviews
throughout December 2008 and January 2009 with sales and marketing
executives in 151 UK companies.
Undoubtedly, one of the key factors attributed to the findings is the
increasing pressure placed on sales and marketing departments to get
better results whilst improving time and performance. Although the use
of search engines are common place in everyday working life, the
science involved in matching key words to the unstructured information
on the web leads to imprecise and frustrating results aside from
answers to simple questions and finding basic company information. One
respondent to the survey stated thatwhilst the web is a compelling
business tool, search engines make it a frustrating and less than
precise science in driving competitive advantage
This is set to change however, with the emergence of new technology
which applies new scientific methods to help make sense of information
and deliver a more relevant and useful end result.
Andrew Yates, CEO at Artesian Solutions, comments:
"Poor internetproductivity as a result of the incorrect use of search
engine technology to drive research is costing UK businesses billions
of pounds. This is of course great for the advertising revenue of the
search engine companies, but not good for business bottom line. Web 2.0
and the semantic web are new technologies which are progressing fast to
make the internet more useful in a B2B context thus avoiding the
scenario of highly paid employees 'fumbling in the dark' for the
information they need. The emergence of automated search and
surveillance software enables businesses to generate the information
that is required to run their operations - such as market, sales and
competitive intelligence - thus avoiding random science."
About Artesian:
Artesian Solutions - a provider of web-based market intelligence and
surveillance software - delivers headline driven, exception-based,
insight presented as a unique 'news gazette' which incorporates online
market intelligence and social networking-style collaboration to
deliver smart insight straight to the desktop or mobile device of the
subscriber.
Artesian's clients include Siemens, Vodafone, SmartFocus, Boehringer
Ingelheim and many others.
CONTACT: Artesian Solutions
WWW: http://www.artesiansolutions.com
Nick Bolshaw, Rostrum Communications
e-mail: nick@rostrumpr.com
Tel: +44 (0)20 7392 2632
Tel: +44 (0)7931 456 214
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).
Copyright ? 2009 M2 Communications Ltd.
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