Electronic Design Magazine awarded Broadcom Corporation, a major player in semiconductors for wired and wireless communications, with the 2010 Best Electronic Design award in the Communications Wired category for its Energy Efficient Ethernet product portfolio based on the 802.3az-2010 EEE standard from the IEEE that promises to save billions in energy costs. 

The engineers, owing to Broadcom's (News - Alert) extensive portfolio are allowed to begin adopting EEE.  Wide range of options for implementing the new EEE standard is also offered to designers of new Ethernet gear. Broadcom EEE-compliant products offer energy savings of up to 70 percent or greater and provide customers with end-to-end silicon and software solutions that enable faster deployment of energy efficient networks.

To facilitate the adoption of EEE and provide a faster migration path for legacy networking equipment, Broadcom, as part of its energy efficient initiative, has developed its proprietary AutoGrEEEn technology.

Electronic Design Magazine's staff and contributing editors selected the Best Electronic Design Award winners. The award honors vendors who deliver innovative technology that has helped to advance electronic design.

In a press release, Lou Frenzel, communications editor of Electronic Design, said, "Choosing the best communications product of the year is always a challenge. This year something clearly stood out: Energy Efficient Ethernet, the 802.3az standard recently approved by the IEEE. This standard promises to save jillions of watts of power when implemented. But the real thanks go to Broadcom for bringing a full line of Ethernet chips to make this happen faster."

In a statement, Wael William Diab, technical director for the office of the CTO at Broadcom Corporation and vice-chair of the IEEE (News - Alert) 802.3 Ethernet Working Group, said, "This award underscores the importance of Energy Efficient Ethernet and is a testament to the work of the IEEE 802.3 Ethernet working group members on the standard. Broadcom is shipping product that delivers on the promise of energy efficiency and our ongoing commitment to reduce the environmental impact of networking equipment."

In related news, Broadcom Corporation (News - Alert), unveiled a new portfolio of silicon solutions that can enable the rapid deployment of energy efficient networks.