Sungevity (News - Alert) has launched the company’s residential solar leasing solution in five new states to build on its rapid growth and momentum, the company has announced.

By directly engaging consumers at music festivals, farmers markets, minor league baseball games and other fun summer events with free, all natural ice pops that symbolize solar energy as the refreshing alternative to fossil fuel, the campaign – anchored in a bio-diesel, solar-powered ice pop truck – brings Sungevity's unique brand of online sunshine to life. To symbolize the cost savings homeowners' typically experience through the company's $0 down solar lease, Quarters on Sungevity-branded seeded paper also will be distributed.

“Sungevity's 'Rooftop Revolution' (News - Alert) is a true first in the solar industry and drives directly to what we believe – that going solar is a lifestyle choice that makes dollars and sense," said Patrick Crane, Chief Marketing Officer, Sungevity.  "We introduced the most innovative and efficient process to go solar with our online iQuote process, shattered the price barrier of adoption with our solar lease, and recently forged a major partnership with Lowe's, the world's second largest home improvement retailer.”

Sungevity's solar-powered ice-pop truck features specially installed iPads that will introduce consumers to the company's innovative iQuote process, the solar industry's easiest and most efficient process for going solar to round out the "cool down for zero down brand experience."  In a concerted effort to raise awareness about the benefits of solar energy and to generate buzz around the Sungevity brand, the "Rooftop Revolution" campaign includes a strong mix of supporting media. To demonstrate the global benefits of solar energy through research and education, Sungevity also is partnering with The Solar Foundation, a nonprofit group.

Recently, the company announced the hire of social media leader Patrick Crane as its new Chief Marketing Officer (CMO). Crane, who most recently served as LinkedIn's (News - Alert) Chief Marketing Officer, will look to develop ways to make the peer-to-peer connection between Sungevity and its customers stronger. This includes developing web and smart phone applications that will enhance the customer experience of going solar.