Mobius has announced in a press release, that its mobile phone image recognition technology is being employed by BioBev, LLC, the creator and exclusive distributor of Sunkist Energy, for extending Sunkist Energy to mobile–savvy audiences.

The campaign focusing on the exclusive Mobius technology, allows users with any camera enabled mobile handset to send the snapshot of Sunkist Energy bottle to the specified e-mail address for being rewarded with a free product sample or a redeemable coupon.

Mobius reverse lookup feature simplifies the process by quickly populating a registration form on their mobile on entering a landline number.

In a release, Aram Kovach, Mobius CEO, said,“Why scan a barcode or other abstraction when you can keep the focus on the actual product? Mobius’ actual-image capability does not interfere with or restrict creative services for ad design, and the end user captures and retains a meaningful, shareable, branded image as opposed to a meaningless abstraction. Of course, all of Mobius’ online interactions are geared toward mobile users, including data screens and the mobile storefront.”

The highly sophisticated Mobius mobile image recognition technology, in addition to identifying any image of the Sunkist Energy bottles, is also capable of differentiating the source of the snapshot as to whether the image is that of an actual bottle, on an electronic screen or from print ads.

The Mobius technology, which also possesses the proficiency of determining the capability of the mobile device from which the image has been sent, sends back content of quality best suiting the particular device.

The e-commerce platform provided by Mobius allows users to securely order and purchase Sunkist Energy through their cell phones. The quick purchase feature offered by Mobius, which requests a unique image, allows registered users to make purchases by simply initiating and confirming an online transaction.

Mobius, in addition to being compatible with all carriers, also eliminates the need for any downloads. It is available anywhere in the world in the primary language of the country, provided a mobile internet connection is available. The Mobius image recognition service has been made available to its registered customers free of charge.