Energy efficiency is a new focus for companies throughout the global marketplace and JouleX is producing the solutions to help in the process. To get an idea of what the company offers and what they are doing in the market, TMCnet’s Rich Tehrani sat down with Tom Noonan, president and CEO of JouleX, at the recent Interop (News - Alert) 2011 show. 

In a conversation captured in this video, Noonan shared that JouleX is the first network based energy efficiency management system available to the market. The company launched last year and this system is already proving 40-50 percent energy reductions across distributed IP based networks. 

The JouleX system monitors, analyzes and controls the power consumption of all IP connected devices. The idea is to monitor the utilization of the product connected so that IT managers will know what servers in a data center are being utilized and what power they are using. The solution can dynamically change the power consumption of a device without affecting productivity. 

Noonan shared, “A good example is a data center server. So, we can actually reduce the power being supplied to the processor through our integration with Intel’s data center manager or Cisco’s (News - Alert) Energywise. We can actually mediate the power consumption at the chip level and manage the power consumed.”

According to Noonan, general experience has shown that JouleX can save 30-40 percent of the energy being consumed by an enterprise. IT is the single biggest consumer of electrical energy within the enterprise and enterprise leaders want to be able to reduce it. 

The solution offered by JouleX is an agentless solution and therefore offers no hardware meters. Instead, it runs as a service. JouleX uses techniques learned within its previous company to monitor the dynamic utilization of those devices. 

The JouleX data center monitoring solution was recently launched to meet a growing need in the market. Noonan pointed out that most companies have some dead servers that need to be eliminated so energy can be optimized. This solution will help make that happen.

As for the global approach, Noonan believes that Europe is leading this market – one of the first not led in the U.S. Culturally, the idea of sustainability is much more mature in Europe. Energy costs in other parts of the world are much more expensive and therefore, they have a greater demand for efficiency. The company is currently working with Japan to help enterprises there to run on limited electricity by reducing the wasted power being pumped into their organizations. 

As for the Interop show, JouleX noted that one of the most exciting is that they have been overrun at their booth with interest in their technology. It is clear that sustainability is a core focus for a number of enterprises this year that may have been lacking in the past. 

Enterprise energy efficiency is becoming important and because the JouleX solution is network-based, they fit that bill well. Companies also do not want to install an agent on any device and people are starting to understand that energy is one of the larger operating costs to run their business, making it critical to reduce this cost. 

Check out the video in full below to know more about JouleX.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.

Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.

Edited by Jennifer Russell